Sales growth partner · Chicago

Every revenue engine needs five parts. We sell all five.

We help businesses sell smarter, faster and better, whether you are just getting started or ready to scale. People, systems, training, strategy and a team to run it, built by real salespeople who stay to run it with you.

Book a free Growth Audit Score your sales engine

20+sales teams built, rebuilt or scaled
70%revenue growth for a plumbing client in 8 months
7xsales growth in one year, led by our founder

PEOPLERecruitingThe right people in the seats, fast. SYSTEMCRM & Sales OpsA pipeline and numbers leaders can trust. SKILLSRepForgeEvery rep trained and coached like your best. STRATEGYCrave ConsultingThe playbook and the leader to run it. EXECUTIONManaged Sales TeamA team that sells for you, all parts included.

Free · 3 minutes · 10 questionsHow healthy is your sales engine?Get a growth score, your biggest obstacles and the one fix that would help most.

Get my growth score

Watch · 3 minutes

See all five parts working together.

A walk through recruiting, Crave CRM, RepForge, consulting and a managed sales team, with real product screens.

The old way

Five vendors, or a consultant who hands you a plan and leaves you to hire, train and manage.

The Crave way

One partner who builds every part with you, connects them, and stays until it produces.

Why revenue stalls

One missing part slows the whole engine.

Hiring alone does not fix it. Reps need a system to work in, training that sticks, a plan to follow and someone to lead them.

Sales51%

of account executives hit quota, down from 66% two years earlier.

Hiring5.7 mo

for a new sales hire to ramp, up from 4.3 months in 2020.

Training87%

of sales training is forgotten within a month without reinforcement.

Sources: quota attainment and ramp time, The Bridge Group, 2024 SaaS AE Report. Training retention, Gartner research on B2B sales training.

What we offer

The five parts of a revenue engine.

Buy one part or all five. Each one works on its own, and each one makes the others work better.

People

Recruiting

The right people in the seats, fast.

Sourcing and screening
Interview scorecards
Offer to start date

Learn more → System

CRM & Sales Ops

A pipeline and numbers leaders can trust.

CRM built and cleaned
Stages and automation
Weekly KPI reporting

Learn more → Skills

RepForge

Every rep trained and coached like your best.

AI call grading
Role play practice
Faster ramp

Learn more → Strategy

Crave Consulting

The playbook and the leader to run it.

Fractional sales leader
Playbooks and scripts
Comp and quota plans

Learn more → Execution

Managed Sales Team

A team that sells for you, all parts included.

SDRs and closers
Daily management
Booked meetings

Learn more →

Client results

70% revenue growth in 8 months.

A regional plumbing company had a strong reputation, solid operations and flat sales. Crave built the outbound system that took it past the plateau.

Case studyConfidential plumbing client

Before$1.5Mannual revenue, all inbound and referrals

After 8 months$2.55Mannualized revenue at a 40% margin

“The shift wasn’t about adding more effort. It was about adding precision. Crave Consulting helped turn activity into consistent, measurable growth.”

Read the case study

35new commercial accounts

−36%customer acquisition cost

+70%customer lifetime value

$900K+added projected annual pipeline

How we work

Start with one part. Grow into the whole engine.

01

Audit

A free 30 minute review of where revenue is leaking.

02

Build

Fix the weakest part first, with a clear plan.

03

Run

We operate it with you and report every week.

04

Scale

Add parts and seats as the results show up.

Free Growth Audit questionnaire

Score your sales engine in 3 minutes.

Answer 10 questions about how you hire, track, train, plan and sell. You get a growth score out of 100, an honest read of what is holding you back, three free challenges to try this week, and where Crave can help.

A score and growth rating
An honest read of what is holding you back
Three free challenges to try this week
The Crave services that fit, if any

Your answers go to Crave so we can follow up. See our privacy policy.

People · Recruiting

Recruiting

The right people in the seats, fast.

Our first promiseFinal-round candidates in front of you within 2 weeks.

We source, screen and close the sales reps your team needs, so your pipeline never waits on a hire. Hiring is run by salespeople who know what a good rep sounds like.

5.7 monthsfor a new sales hire to ramp. Hire right the first time.The Bridge Group, 2024 SaaS AE Report

Talk about a hire

Crave ATS · Field Sales RepSample data

APPLIED

Taylor BrooksIndeed

Sam OrtizReferral

SCREEN

Riley ChenLinkedIn · 3.8

INTERVIEW

Morgan DiazIndeed · 4.1

Jordan EllisLinkedIn · 4.6

OFFER

Avery LaneReferral · 4.4

JEJordan Ellis · interview scorecard4.6 / 5

Prospecting4/5

Coachability5/5

Resilience4/5

Offer acceptedJordan starts Monday

What we do

From job post to first day.

Sourcing

We post, search and reach out across Indeed, LinkedIn and referrals, and bring every candidate into one pipeline for your company.

Screening

Phone screens by salespeople, focused on the skills your role needs: prospecting, coachability and resilience.

Structured interviews

Every interviewer uses the same scorecard, so candidates are compared on the same things and decisions are faster.

AI summaries, human decisions

AI summarizes resumes and interview notes to save time. Your team makes every hiring decision.

Offer to start date

We handle references, offers and start dates, and keep candidates warm so accepted offers turn into first days.

Fair by design

Protected characteristics are never used to rank applicants, and any AI assistance is transparent and reviewed by a person.

The process

How a hire works with Crave.

01

Intake

We learn the role, the territory, the comp plan and what your best rep looks like.

02

Source

We fill the top of the funnel from job boards, LinkedIn and referrals.

03

Screen and interview

We screen, score and send you a short list worth your time.

04

Offer and start

We close the offer and hand your new rep to training on day one.

Connects to

Hired reps start trained and set up.

Every hire can start in a CRM that is already built and a RepForge training plan that is already assigned. That is how ramp time comes down.

Sales development reps
Account executives
Field sales reps
Sales managers

System · CRM & Sales Ops

CRM & Sales Ops

A pipeline and numbers leaders can trust.

Our first promiseDouble your reps’ production time by taking admin out of their day.

Crave CRM is a CRM sales reps actually want to use. Reps log a call in seconds from any screen, AI cleans up their notes, and managers get numbers they can trust. Prefer another CRM? We build and run that too.

4+ minutessaved on every call that needs a follow-up. Log once and the follow-up sets itself.Crave, logging plus manual reminder compared with one step

Book a Crave CRM demo See pricing

Crave CRM · Log activitySample data

NEDana Pierce · Northline ExcavatingHot 87

CallMeetingVisitEmailConnected

NOTE
Wants pricing for two trucks by Friday. Call back Thursday afternoon.

✓Follow-up set automatically
Call Dana · Thursday 2:00 PM

Calls this week142

Conversations61

Meetings booked18

Crave CRM

Everything a sales team needs, in one place.

Only 40% of a rep's week is spent actually selling. Crave CRM gives the rest back.

Lead flow

Lead stages, lead scoring and automatic follow-ups, so no lead goes cold.

Deal flow

A drag and drop pipeline with weighted totals and one next step on every deal.

Email and meetings

Send from Gmail or Outlook with templates. Book Zoom, Meet or Teams meetings.

AI note taking

Talk or type a rough note. AI cleans it up and catches the follow-up for you.

Dashboards and reports

Week over week activity, funnels and pipeline, plus custom reports.

Integrations

Google and Microsoft 365 calendars sync both ways, plus CSV imports at scale.

Selling time: Salesforce, State of Sales.

Pricing

Two simple packages.

Unlimited contacts on every plan. Add field sales when your team hits the road.

Unlimited contacts

Crave CRM

$25per user / month

Unlimited contacts
Lead flow and deal flow with automatic follow-ups
Email from your own inbox, with templates
Zoom, Meet and Teams links on every meeting
Integrations with Google and Microsoft 365
AI note taking
Dashboards, reports and more

CRM included

Crave Field Sales

$45per user / month

Everything in Crave CRM, plus:
AI route planning around appointment times
Scheduling with invites on both calendars
Booking visits and meetings onto the route
Map view of accounts and stops
Visit logging that works with poor signal
Phone reminders before every appointment

Book a demoSee Crave CRM on your own pipeline in a free 30 minute demo.

Prefer another CRM?

We build and run the CRM you choose.

Already on a CRM, or need a specific one? We set it up, clean it up and run the reporting around it, so your team actually uses it.

HubSpotSalesforceZoho CRMPipedrivemonday.comand more

Pipeline stages, fields and views
Automations and follow-up sequences
Lead routing and assignment
Dashboards and weekly KPI reports
Data cleanup and migration
Team training and adoption

Skills · RepForge

RepForge

Every rep trained and coached like your best.

Our first promiseImprove your team’s conversion within 30 days.

RepForge is Crave's AI sales training and coaching platform. Reps get training they finish, AI role plays and feedback on every call. Managers get a coaching plan for every rep.

2Xmore reps per manager, on average, with RepForge.Crave, RepForge customer average

Book a RepForge demo See real screens Take the tour

RepForge · Call replaySample data

RFTrade show follow-up
2:24 · Meeting booked68/100

Opening and agenda72

Discovery depth28

Value articulation35

Closing, meeting booked88

0:04Strong warm opener using event context

0:40Prospect gave an opening, rep didn’t dig

AIAsk two discovery questions before you set the demo.

Real screens

Straight from RepForge.

Screenshots from the live product. Click any screen to see it full size. Names and emails are blurred.

Take the tour

See RepForge the way your team will.

Click through a graded sales call, ask the AI coach a question, browse the training library, open the manager coaching portal and search the team resource library. Everything below is sample data.

68OUT OF 100

Decent: meeting booked, but very thin on discovery and value

Alex R. · Trade show follow-up call · 2:24

Meeting booked

Category scores

✓What worked

Alex's warm opener, tied to the trade show where they met, was confident and built an immediate connection. Offering in person or Zoom kept the prospect comfortable. He closed strong: a specific day and time, a calendar invite sent live, receipt confirmed and his direct number shared.

!Biggest miss

There was almost no discovery. Alex never asked how the prospect estimates today, how many bids they submit a week, who does the estimating, what software they use, their biggest bottleneck or what would make this a priority. Without that, Thursday's demo will be generic instead of targeted.

Key moments Click a moment to jump the recording

Coaching tips

Before jumping to demo logistics, ask two or three discovery questions: "How are you handling estimating today?" and "What made you stop at our booth?" Those answers make Thursday's meeting far stronger.
When a prospect says "it's on my radar but I haven't given it much thought," that is your cue. Ask: "What would need to be true for this to become a priority? What's the biggest bottleneck in your estimating right now?" Urgency is built here, not at the demo.
Use one concrete number before you hang up to plant a seed, then promise to show how it changes on Thursday. It creates anticipation.
Before Thursday, send a short email with two or three discovery questions. It primes the prospect, shortens discovery in the meeting and shows you did your homework.
On Thursday, open with discovery before showing anything: "Before I show you anything, can you walk me through how estimating works at your company today?" Never demo blind.

Sample data. Names and details are changed. RepForge grades your team's real call recordings the same way.

For reps

Training that sticks, because it never stops.

87% of sales training is forgotten within a month without reinforcement. RepForge keeps it going.

Training reps finish

Assignments, due dates and reminders keep every rep on track, with quizzes and certificates as they progress.

AI role plays

Reps practice cold calls, discovery and objections with an AI buyer and get coaching recommendations after every session.

AI feedback on every call

Reps click a recording and get a score, the key moments and a coach they can ask anything.

Live call scripts

A branching call navigator reps can open before they dial, built from your playbook.

Built for your market

Training tracks for the trades and industries your team sells to.

Your team’s knowledge base

Store training videos, call recordings, playbooks, scripts and docs in one searchable library, organized like Notion.

KPIs and progress

Monthly KPI check-ins, training progress, points and activity history for every rep, by manager.

Faster ramp

New hires practice before they talk to real buyers, so they reach quota sooner.

Training retention: Gartner research on B2B sales training.

For managers

Lead twice the team.

The manager dashboard shows who is behind and who is excelling. AI tells you who to coach this week and how, based on each rep's results, personality and past coaching.

Coaching priorities for every rep, weighted by score, completion and activity
AI coaching analysis and step-by-step coaching activities
Monthly KPI check-ins and coaching notes
Rosters by manager, progress, assignments and certificates

RepForge · Coaching dashboardSample data

CBChris Baker · Account ExecutiveCoach this week

ALAna Lopez · SDRExcelling

TMTyler Moss · SDRCoach ASAP

AI coaching analysis
Chris responds well to encouragement. Name his progress on discovery, then set a weekly rhythm: one module and one role play before live calls.

Strategy · Crave Consulting

Crave Consulting

The playbook and the leader to run it.

Our first promiseA written sales playbook your team can run, in 30 days.

Sales consulting and training for businesses at every stage, from early startups to established companies. We build the plan, train the team and stay until it produces. Let's build something that sells and scales.

51%of account executives hit quota. A real plan and a leader change that.The Bridge Group, 2024 SaaS AE Report

Book a discovery call Read a case study

Crave Consulting · Growth planSample data

YOUR SALES PLAYBOOK

✓ Ideal customer profile✓ Messaging and scripts✓ Outreach cadence✓ Pipeline stages✓ Comp plan and quotas✓ Hiring plan

OUTREACH CADENCE · FIRST 12 DAYS

Day 1
Call + emailDay 3
CallDay 5
LinkedInDay 8
Call + VMDay 12
Breakup

CCYour Crave sales leader
Fractional · pipeline review every Monday

What we do

Consulting that builds, trains and leads.

We are a full-service sales consulting and training firm designed to meet you exactly where you are.

Go-to-market strategy that drives sales from day one

We help you build a sales-first go-to-market strategy that aligns your messaging, targeting and execution with your revenue goals.

A sales pipeline that converts, backed by a process that scales

From lead generation to closed-won, we map every stage of your buyer journey, then design a process your team can run.

Test, refine and document the strategy that works

We test sales methods in real-world conditions and document what works in a playbook. Build a foundation that scales, backed by data, not guesswork.

Level up your team with practical training

Hands-on, customized sales training designed to raise your team's skills, confidence and performance.

Turn your sales data into a roadmap

We dig into your sales KPIs to find what is working, what is stalling and where the real opportunities are.

Fractional sales leader

A Crave sales leader runs your pipeline reviews, coaching, comp and quota plans without a full-time executive hire.

Founder

Bryon Craven

Our story began with Bryon Craven, a sales leader known for building high-performance teams, with over 15 years of experience across fast-growth startups and enterprise organizations. Read our story.

7xincrease in sales within one year

83%reduction in sales cycle time

3ximprovement in LTV/CAC in eight months

$14M+in new revenue streams

The engagement

How we work together.

01

Discovery call

This is our discovery call. We talk through your goals, your challenges and whether we are a fit.

02

Deep-dive assessment

If we are a fit, we move into a deep-dive assessment of your process, team structure, funnel and KPIs, with a timeline.

03

Implementation

Here is where we get to work: training, playbooks, pipeline work or a go-to-market rollout.

04

Track and adjust

Once the plan is in place, we focus on what matters most: results. We track KPIs and adjust as they come in.

Questions

Common questions.

Who do you work with?

Companies at every stage, from early startups to established businesses. Today we run sales teams for contractors, SaaS, pre-construction, FinTech, EdTech, marketing and service companies.

Do we need a full-scale engagement?

No. Crave is built to be flexible. Engagements can be one project, a few services or ongoing support. Many clients start with one part and add more as results show up.

How do you measure results?

Our work is grounded in data and aligned to the KPIs that matter most. We agree on the numbers that matter before we start, such as conversion rates, cycle length and pipeline velocity, and we report on them every week.

What does the Growth Audit cost?

Nothing. It is a free 30 minute review of where revenue is leaking, with no pitch.

Execution · Managed Sales Team

Managed Sales Team

A team that sells for you, all parts included.

Our first promiseMeetings booked on your calendar within 2 weeks.

SDRs, closers and a sales manager, recruited, trained and led by Crave. They sell under your brand, in your CRM, and put meetings on your calendar.

40%of SDRs turn over every year. We keep every seat filled.The Bridge Group, 2025 SDR Report

Build my sales team Read a case study

Your sales teamSample data

CCSales manager · CraveDaily standup

ARSDR

JMSDR

KTSDR

DLCloser

BookedDiscovery · Acme PavingTue 10 AM

BookedDemo · Ridge LogisticsWed 1 PM

BookedPricing · Summit UtilityFri 12 PM

All parts included

Every part of the engine, run for you.

A managed team uses the other four parts, so you get the whole engine without building it yourself.

Recruited by Crave

We hire the SDRs and closers and replace anyone who leaves, so seats never sit empty.

Trained on RepForge

Every rep is trained on your offer and practices with AI role plays before calling your market.

Working in your CRM

All activity lives in your CRM, or Crave CRM, so you own the pipeline and the data.

Managed by Crave

A Crave sales manager runs daily management, call reviews and coaching.

Meetings on your calendar

Your brand, your pipeline. We do the dialing and book qualified meetings.

Weekly reporting

Dials, conversations and meetings booked, reported every week with the plan for next week.

SDR turnover: The Bridge Group, 2025 SDR Report.

Who it is for

Companies that need pipeline now.

Use a managed team to launch a new market, test outbound before you hire, or add capacity while you build an in-house team.

Outbound cold calling
LinkedIn and email outreach
Appointment setting
Closers for booked meetings
Field and inside sales
Launching new territories

Case study · Confidential plumbing client

70% revenue growth in 8 months.

A regional plumbing business grew annualized revenue from $1.5M to $2.55M after Crave built a data-driven outbound system around its strong reputation.

Get results like this Score your sales engine

Annualized revenue

$1.5M$2.55M

at a healthy 40% margin

35new commercial accounts

$2,500 → $1,600customer acquisition cost, down 36%

4:1 → 10:1LTV to CAC ratio, with LTV up 70%

$900K+added projected annual pipeline

The challenge

Strong reputation. Flat growth.

The company generated $1.5M a year from roughly 50 recurring customers, but relied entirely on inbound leads and word of mouth. Growth came when the phone rang, not because of a predictable system.

No clear growth pattern at $1.5M annual revenue
About 50 active customers, all inbound or referral
No outbound outreach or follow-up system
Sales efforts reactive, not data-driven

The objective

From inbound-dependent to outbound-enabled.

Crave was brought in to build a measurable, repeatable growth engine that would take revenue past the plateau.

A structured outbound cadence across field, phone and email
Messaging, frequency and offers tested and optimized
CRM tracking, funnel visibility and measurable KPIs

What we built

Field hustle, connected to data.

By month 4 the system produced a 42% higher meeting rate than baseline expectations, and outbound leads began generating consistent inbound interest.

In-field activation

Door-to-door visits to municipalities, schools and local businesses built early trust and credibility.

Cold outreach system

Dedicated weekly call blocks and follow-ups with decision makers in commercial maintenance and property management.

Digital cadence

LinkedIn messaging, email drip campaigns and newsletter touches designed to nurture prospects over time.

Data and A/B testing

Response rate, meeting set rate and service plan conversion were tracked in the CRM and adjusted every week.

Iterative optimization

More than six cadence variations were tested (three day vs five day, two touch vs four touch) to find the most efficient sequence.

Two to three week test cycles

Every channel, message and cadence was validated with data before it was scaled.

Testing and learning

What worked, and what did not.

Experiment	Variable tested	Outcome	Result
Outbound cadence	3-day vs 5-day follow-up	3-day cadence produced a 42% higher meeting rate	Worked
Channel mix	LinkedIn vs phone	Phone converted 6x higher	Worked
Offer framing	Discount vs reliability	Reliability messaging had 2.4x the click-through	Worked
Automation	Automated vs personal	Automation caused 30% unsubscribes	Failed
Timing	After-hours outreach	Under 1% ROI	Failed

“The shift wasn’t about adding more effort. It was about adding precision. Crave Consulting helped turn activity into consistent, measurable growth.”

Confidential plumbing client

Key takeaways

What any sales team can learn from it.

Precision beats volume

Reaching the right decision makers with relevant timing and personal, value-based messages beat thousands of generic ones.

Data drives progress

Every test cycle refined tone, timing and offer structure until measurable gains showed up.

Channels work together

Field visits, calls, email and digital touches built name recognition, so prospects responded at higher rates.

Growth is not linear

Some experiments underperformed and others overdelivered. Each one built a stronger system.

About Crave

Built by real salespeople.

Crave Consulting is a Chicago sales growth partner. Our story began with Bryon Craven, a sales leader known for building high-performance teams. Today we help businesses sell smarter, faster and better, whether they are just getting started or ready to scale.

Book a free Growth Audit See client results

Our team

Meet the team.

Crave is led by salespeople who have built teams, carried quotas and run revenue in startups and large companies.

Bryon Craven

Founder and CEO

Bryon is a sales leader with more than 15 years of experience driving revenue growth across EdTech, SaaS, property services and consumer markets. As VP of Sales at STEAM Academy and Product School, he led global expansion and built go-to-market frameworks, and at a stealth startup he wrote the company's first sales playbook. Earlier in his career he sold at Yelp and Angie's List.

At Crave, Bryon helps clients build sales processes, align teams around the KPIs that matter, and design compensation and enablement programs. He has grown revenue sevenfold in under a year and cut sales cycle time by 83%.

LinkedIn →

Luke Householder

Chief Revenue Officer

Luke is a sales and business development leader with more than a decade of experience in heavy equipment, fleet management, real estate and technology, including roles at MacAllister Machinery, Wiers Fleet Partners, Palmer Trucks and Penske Truck Leasing.

At Crave, Luke leads new business partnerships, designs sales training for client teams and works in the field alongside them. He is known for pairing strategic thinking with a practical, customer-first approach.

Leadership results

Results our leaders have delivered.

From Bryon's sales leadership career before and through Crave.

7xsales growth in a single year

83%reduction in sales cycle time

3ximprovement in LTV/CAC in eight months

$14M+in new income streams from a revenue expansion strategy

Proof

20+

companies whose sales teams we have built, rebuilt or scaled.

Running sales teams today in

ContractorsSaaSPre-constructionFinTechEdTechMarketingServiceHydrovac

Our mission

To empower businesses with smart, scalable sales strategies that drive real growth.

We are a full-service sales partner designed to meet you exactly where you are, from early startups building their first sales strategy to established companies ready to scale. We are not just consultants. We are your partners in growth.

Legal

Privacy policy

Last updated: November 1, 2026

This policy explains how Crave Consulting LLC ("Crave", "we", "us") collects, uses and protects information when you visit crave-consulting.com, fill out a form, take our Growth Audit questionnaire or book a meeting with us.

Information we collect

Information you give us. Your name, company, email address, phone number, and anything you write in a form or message.
Growth Audit answers. Your answers to the questionnaire, and the score and recommendation it produces.
Meeting bookings. When you book through our scheduling link, the scheduling provider shares your name, email and meeting details with us.
Usage information. Basic analytics such as pages visited, device and browser type, and how you arrived at the site, collected with cookies or similar tools.

How we use it

To respond to you, send your Growth Audit results and follow up about our services.
To prepare for and run meetings you book with us.
To improve our website, content and services.
To send occasional updates if you opt in. You can unsubscribe at any time.
To meet legal, security and accounting obligations.

AI processing

Growth Audit answers are processed by an AI service to write your score summary and recommendation. Your answers are sent to that provider only to produce your results. The score itself is calculated by a fixed formula, and a person at Crave reviews submissions before following up.

How we share information

We do not sell your personal information. We share it only with service providers that help us run our business, such as website hosting, email delivery, scheduling, CRM and analytics providers, and the AI service described above. These providers may use your information only to provide their services to us. We may also disclose information if required by law or to protect our rights.

Cookies and analytics

We use cookies and similar tools to understand how the site is used. You can block or delete cookies in your browser settings. The site will still work, though some features may not.

How long we keep it

We keep contact details and Growth Audit submissions for as long as needed to follow up and serve you, and for up to three years after our last contact, unless the law requires longer. You can ask us to delete it sooner.

Your choices and rights

You can ask to see, correct or delete the personal information we hold about you, or to stop receiving marketing emails. Depending on where you live, you may have additional rights under laws such as the California Consumer Privacy Act. To make a request, email us at the address below. We will not discriminate against you for using these rights.

Security

We use reasonable technical and organizational measures to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

Children

Our website and services are for businesses and are not directed to children under 16. We do not knowingly collect their information.

Changes to this policy

We may update this policy from time to time. The date at the top shows when it last changed.

Contact us

Crave Consulting LLC · Chicago, Illinois
Email: bryon@crave-consulting.com · Phone: 815.347.1243

Every revenue engine needs five parts. We sell all five.

See all five parts working together.

One missing part slows the whole engine.

The five parts of a revenue engine.

Recruiting

CRM & Sales Ops

RepForge

Crave Consulting

Managed Sales Team

70% revenue growth in 8 months.

Start with one part. Grow into the whole engine.

Audit

Build

Run

Scale

Score your sales engine in 3 minutes.

Growing

Recruiting

APPLIED

SCREEN

INTERVIEW

OFFER

From job post to first day.

Sourcing

Screening

Structured interviews

AI summaries, human decisions

Offer to start date

Fair by design

How a hire works with Crave.

Intake

Source

Screen and interview

Offer and start

Hired reps start trained and set up.

CRM & Sales Ops

Everything a sales team needs, in one place.

Lead flow

Deal flow

Email and meetings

AI note taking

Dashboards and reports

Integrations

Two simple packages.

Crave CRM

Crave Field Sales

We build and run the CRM you choose.

RepForge

Straight from RepForge.

See RepForge the way your team will.

Decent: meeting booked, but very thin on discovery and value

✓What worked

!Biggest miss

Coaching dashboard

Training videos and team resources

Training that sticks, because it never stops.

Training reps finish

AI role plays

AI feedback on every call

Live call scripts

Built for your market

Your team’s knowledge base

KPIs and progress

Faster ramp

Lead twice the team.

Crave Consulting

Consulting that builds, trains and leads.

Go-to-market strategy that drives sales from day one

A sales pipeline that converts, backed by a process that scales

Test, refine and document the strategy that works

Level up your team with practical training

Turn your sales data into a roadmap

Fractional sales leader

Bryon Craven

How we work together.

Discovery call

Deep-dive assessment

Implementation

Track and adjust

Common questions.